They’re not a big company, and I don’t think their recognition is that high either in Korea or overseas, but they still get invited to a lot of brand events and even land luxury ambassadorships. Maybe it’s because they’re all so pretty? Prada, Miu Miu, Bottega Veneta, and so on
“Chloe picks their first idol ambassador in history”
post response:
[+24][-6]
1. [+22, -4]
It doesn’t give them a good look. Seems like they want to follow the approach BP did, but the reason BP could pull it off was because they were recognized for their music first, and then benefited from the ambassador deals. These girls haven’y proven themselves with stage skills or songs yet, and instead they’re pushing fashion brand marketing with YG-style mystery and luxury strategy… I don’t know
2. [+19, -1]
People are not ambassadors because they’re famous but because they want to become famous
3. [+19, -1]
What “YouTube views”?
4. [+11, 0]
The company’s marketing strategy seems to be leaning towards ambassadorships, and ADP is also actively doing that
5. [+11, -2]
There are almost no 5th gen idols who are ambassadors and in the 4th gen, there are only Jang Wonyoung, Karina and Giselle
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