[instiz] WHY ARE HYBE’S ROOKIES DOING SO WELL?

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Not only in Korea, but they’re popular in Japan and China too;; Why are their 5th gen groups doing so well?

1. Thanks to their songs 

2. It’s because they only resort to viral marketing gimmicks. Honestly, aside from NewJeans’ song quality, all of the big agencies’ rookies songs are all over the place. And they also have so many controversies ignoring their references

3. If you look at the songs only, if you go on Xiao Hong Shu, all the challenges and remixes are their songs 

4. Honestly their singers are not much different from other companies’ singers, but they have way more capital investment

5. It’s the investment

6. Their songs and performances are the best 

7. HYBE are a wall when it comes to mixing songs 

8. The investment 

9. NewJeans, LE SSERAFIM and ILLIT’s songs are all good. I don’t listen much to their boy groups, but you can tell that their visual combination are all good too 

10. They do have better songs and they do viral marketing well