The fandom surrounding BLACKPINK is currently in turmoil, with a decline in numbers surrounding the members’ individual releases leading to fractures within the fanbase. Celebrating their 10th debut anniversary, fans expected grand musical celebrations or commemorative projects, but were left disappointed by the limited scale of the BLACKPINK 10TH ANNIVERSARY MEET & GREET in Seoul. The four members went live without prior notice, with the broadcast lacking the expected special stage or project. This perceived lack of preparation for such a historic milestone sparked a crisis of confidence among fans.

The fandom of BLACKPINK has experienced division, with some prominent fan accounts and longtime fansites stepping away while others shift their support towards individual members. Solo fandoms clash frequently, isolating specific members. Controversy around Lisa’s documentary added to the existing tensions, with fans questioning the group’s unity post-10th anniversary.

BLACKPINK’s recent releases have seen a decline in digital performance compared to their peak, indicating waning support from the fanbase. Solo projects by the members have not achieved the same chart domination as previous group releases, signaling a shift in the group’s