Announcement of Drama Actor Brand Reputation Rankings

The Korean Business Research Institute has unveiled this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between August 11 and September 11.

Lee Chae Min, who recently charmed audiences in tvN’s “Bon Appétit, Your Majesty,” topped this month’s list with a brand reputation index of 3,482,313. High-ranking phrases in his keyword analysis included “Bon Appétit, Your Majesty,” “Lee Heon,” and “fantasy rom-com,” while his highest-ranking related terms included “powerful,” “immersed,” and “sweet.” Lee Chae Min’s positivity-negativity analysis also revealed a score of 91.34 percent positive reactions.

Ma Dong Seok, who starred in the recent KBS drama “Twelve,” secured second place with a brand reputation index of 3,170,065.

Kang Han Na, who took on a villainous role in “Bon Appétit, Your Majesty,” came in third with a brand reputation index of 2,330,978.

Choi Yoon Ji, who recently appeared in “Love, Take Two,” ranked fourth with a brand reputation index of 1,941,975.

Finally, “Low Life” star Yang Se Jong rounded out the top five with a brand reputation index of 1,841,040.

Check out the top 30 for this month below!

1. Lee Chae Min
2. Ma Dong Seok
3. Kang Han Na
4. Choi Yoon Ji
5. Yang Se Jong
6. Yoon Hyun Min
7. Kim Nam Gil
8. Mun Ka Young
9. Girls’ Generation’s Lim Yoona
10. Kim Tae Hee
11. Kim Young Kwang
12. Jung In Sun
13. Bang Hyo Rin
14. Seo In Guk
15. Lee Jin Uk
16. Yoon Seo Ah
17. Park Hyung Sik
18. Jung Chaeyeon
19. Ryu Hye Young
20. Kim Kwang Kyu
21. Jang Shin Young
22. Kang You Seok
23. Song Seung Heon
24. Im Seong Jae
25. Choi Gwi Hwa
26. Uhm Jung Hwa
27. Lee Joo Bin
28. Im Soo Jung
29. Lee Sung Kyung
30. Park Hae Joon

And binge-watch all of “Love, Take Two” below!