Min Heejin’s new agency is called “ooak,” but looking at the name NJZ and their release ‘Pitstop” it didn’t live up to the expectations.
Min Heejin is talented and has a great aesthetic, but it seems like she needs capital to shine.
No matter what, the synergy between Min Heejin’s aesthetic and HYBE’s capital was fantastic. It’s disappointing in many ways.
1. [+36, -6]
I agree that idols these days are nothing without capital, but having a lot of money isn’t everything. The producer’s aesthetic is also important. Look at the music video for LE SSERAFIM that came out today. HYBE has a lot of capital, but their aesthetic is really bad
2. [+30, -11]
But just looking at the logo, I don’t think you should worry about her aesthetics
3. [+27, -2]
Seriously they could’ve been the most legendary group ever if not for what happened
4. [+25, -1]
It’s true that the result will depend on how much capital you invest, it’s obvious… But Pitstop was a song that they’ve made under Ador days, but I’m not convinced you should talk about their new aesthetic when all they did is rename NewJeans and they just made the new company. NewJeans also had responses on TheQoo and Instiz like “what is this tacky name” when they just debuted. After people adjusted, everyone were talking about how good their name was and that their concepts and name f*cking matched well. So we still don’t know anything. We can only judge when they released something
5. [+22, -3]
My bias is in another agency, and I don’t really like HYBE but I feel like HYBE’s capital + Min Heejin’s aesthetic was f*cking good.What a shame..ㅠ Still, Min Heejin probably invested a lot into this, so I’m looking forward
