On September 29, the official social media account of Song Ji Hyo’s underwear brand unveiled a new campaign featuring its latest products.
In the photos, Song Ji Hyo personally models bra tops and underwear sets in black, red, and green. Without elaborate props or extravagant styling, the campaign keeps things simple and naturally showcases the actress wearing the brand’s new products.
In particular, several photos revealing Song Ji Hyo’s natural abdominal lines caught the attention of netizens. Reactions ranged from speculation that the appearance was simply caused by shadows in the photos to praise for the images seemingly avoiding excessive retouching and presenting a more natural look.
Netizens responded with comments such as, “It looks like they didn’t retouch the photos,” “I think it looks that way because of the shadows,” “I actually like that it looks natural,” and “You can really feel her confidence.”
Ahead of the campaign’s release, Song Ji Hyo also shared photos of herself personally visiting the Dongdaemun fashion district. Writing, “Checking out Dongdaemun for the first time in a while,” she was seen examining fabrics and clothing materials, showing that she remains personally involved in running her business.
Born in 1981, Song Ji Hyo is currently a regular cast member of SBS’s Running Man while also operating her own underwear brand. She is directly involved in everything from product planning to promotion, and recently expanded the business overseas by opening a global store.
Sources: Daum