Liu Yifei is one of the most celebrated beauties in Chinese entertainment. After more than 20 years in the industry, her appearance and ethereal aura remain closely associated with the nickname “Fairy Sister.” And if there is one person who played a particularly important role in transforming the actress, born in 1987, into the iconic “Fairy Sister” known across Chinese television, Zhang Jizhong is a name that cannot be overlooked.

Zhang Jizhong is a renowned director and producer closely associated with one of the final golden eras of Chinese wuxia dramas. Throughout the 2000s, he was behind numerous hit productions, including Laughing in the Wind (2001), The Legend of the Condor Heroes (2003), Demi-Gods and Semi-Devils (2003), The Return of the Condor Heroes (2006), Sword Stained with Royal Blood (2007) and The Heaven Sword and Dragon Saber (2009).
Among them, two productions proved especially important to Liu Yifei’s career.

In 2003, Liu Yifei played Wang Yuyan in Demi-Gods and Semi-Devils. Her delicate, otherworldly beauty and classical elegance made her portrayal of Wang Yuyan particularly memorable. It was also through this role that the nickname “Fairy Sister” began to become closely associated with Liu Yifei.
Three years later, Zhang Jizhong once again cast her in a career-defining role, this time as Xiaolongnü in The Return of the Condor Heroes. Liu Yifei’s image dressed in white, appearing aloof yet ethereal, became one of the most iconic looks of her entire career.

Of course, Liu Yifei’s natural beauty and distinctive aura are undeniable. However, without Zhang Jizhong and these two hugely popular wuxia productions, those qualities might not have been showcased quite so perfectly on screen. The success of Demi-Gods and Semi-Devils and The Return of the Condor Heroes also provided an ideal springboard for Liu Yifei, helping her name and image spread widely across Asia.
For many Asian viewers from generations who grew up watching Chinese television dramas, Zhang Jizhong’s name is hardly unfamiliar. His wuxia productions were licensed and broadcast on Asian television channels, meaning audiences heard his name repeatedly over the years.

Unlike actors, however, audiences often remember a director’s name without necessarily knowing what they look like. As a result, many people may have known Zhang Jizhong’s name for decades without ever recognizing his face. Interestingly, a large number of viewers have actually seen Zhang Jizhong on screen without realizing it.
He has made cameo appearances in several productions he helped create. Notably, Zhang Jizhong appeared in both dramas associated with the peak of Liu Yifei’s early-career beauty, playing Wang Jiantong in Demi-Gods and Semi-Devils and Yelü Chucai in The Return of the Condor Heroes. He also portrayed Meng Bofei in Sword Stained with Royal Blood and Wang Yuanba in Laughing in the Wind.
Sources: gamek